Although you can’t go wrong with a classic rectangle business card, there are benefits of rounded corner business cards that you may not have considered.
Since after the middle age, aristocrats have been using cards to identify themselves. This practice has evolved into a marketing tool used by businesses and professional individuals. Standard business cards are a tried and true marketing tool that can achieve so much in a simple interaction between two people.
The compact nature of these marketing prints is what makes them so successful in every networking scenario. They fit in pockets, wallets, purses, and most importantly, in the palm of a hand. Even the rectangular edges of business cards are a classic trait and are known by all.
But there’s more to business cards than their traditional look. In fact, there’s a potential to do more to elevate your cards without excessive changes. While you classic rectangle card is the mainstay, rounded corner business cards are worth a try.
Rounded Corner Business Cards Are Unique
Let’s say you have a card design that you’re happy with, but you still feel like something is missing. You want your cards to stand out a little more than they already do. However, you’re not sure how to achieve this goal without changing the entire design.
Let’s talk about why you should add rounded corners to your cards.
Rounded edge cards are unique. Even the minimal additional cost is worth it if you’re looking for a creative, yet functional card shape.
Rounded corner business cards hold up better. Because they contain smooth edges, your cards are less likely to endure damage such as bent corners whey are being passed from person to person.
You are a creative professional and need creative marketing materials. Rounded edge cards offer a subtle quirkiness that standard cards do not. Not to mention, they can help elevate a vibrant design more so than a traditional shape.
When you’re setting up your layout for rounded cards, keep in mind that the design is slightly different from the standard. This is particularly important when it comes to bleeds, trim, and safe zones.
When To Stick with a Traditional Card Shape
You probably don’t need to second guess yourself on this one. If you’re in a traditional profession like finance, you can’t go wrong with a classic standard edge card. In essence, they have been this way for decades. Standard business cards are timeless and traditional.
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