Business cards are a time-honored tradition and is a mainstay marketing tool in the modern world. When launching your small business, it’s crucial to distinguish your business from competitors. As such, creating the best business card size for your design requires careful consideration.
This article will help you select the business card size, orientation, and shape for your design. By removing design obstacles, you can focus on the task at hand.
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Best Business Card Size
Depending on your location, business card sizes vary. The reason for different sized business cars is rooted in practical considerations and culture. In fact, larger-sized cards in some countries signifies importance and status.
For example, Japan values intricate designs on high-quality paper, with larger-sized cards considered prestigious. Conversely, smaller-sized cards are preferred in countries that value efficiency and practicality, which include the United States and Europe. However, uniformity and standard sizes for European countries tend to be the same size as a credit card, which is slighter larger than standard size cards for the United States.
Given these points, to create the appropriate card size, requires an understanding of expectations and cultural norms. As the world becomes more interconnected, it’s essential to recognize the varying cultural norms and adapt accordingly. This will ensure that these powerful marketing tools best represent the individual and their business.
Standard Size For Business Cards
In short, there is no one size fits all standard business card size. Although, most are commonly the same size as a credit card. But the actual design specs need to be precise. For instance, standard card for United States and Canada is 3.5″ x 2″. And standard size for the United Kingdom and Western Europe is 3.346″ x 2.165”. But other countries and regions like Eastern Europe, Japan, China, etc., all have different dimensions for standard size.
So it’s a good practice to adjust your business card dimensions according to the average business card size in each global region.
Different Card Shapes
Another aspect to consider when designing business cards is the shape. Not all designs work well or look good on every type of business card shape. The below are just a few of the card shapes you may have to consider as a graphic designer.
- Slim Cards
- Custom Shapes
- Cards with Cut Outs
Starting a new business can be an overwhelming experience. But with gains in understanding business card sizes and other facts, you can flourish wherever your craft takes you.
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