Product packaging design can be the difference between a product going viral or failing altogether. But people who aren’t in the know still don’t understand why graphic design is so important.
Graphic design is a specialty that impacts culture, entertainment, the media, businesses, and even politics. Since people who aren’t in the industry don’t understand how important it is, it creates problems for design. In fact, a branding message can be the difference between a successful product launch and a product that never takes off.
Why Is Graphic Design So Important?
Graphic design is important because it provides an added appeal to a product, service, person, or brand. In essence, it is used in marketing and promotions to enhance how we communicate with other people.
Don’t think it’s that intense? Look around you and take note of things. For example, there’s a reason why food related sites tend to use green in their branding as this color symbolizes life, growth and health.
So, for everyone leaning towards graphic design just being about pretty pictures, we’ve outlined 6 reasons that will help you see differently.
1. Visual Content Resonates Much Faster
The average person’s attention span is currently at about 8 seconds. This has significantly decreased from 12 seconds just three years ago. For this reason, businesses must create impactful imagery that captures an audience in the least amount of time possible.
In short, due to the plethora of advertisements, no one is willing to read a document aimed at convincing them to purchase a product. However, they are willing to look at an image that serves the same purpose.
2. Graphic Design Influences Everyday Decisions
One of the top reasons why graphic design is so important is that it is a valuable marketing tool. Before a brand can influence, it must first grab people’s attention. And the best way to do that is with graphic design.
Not only does the graphics, shapes, typeface, speak to people, but also the colors in a design. As a result, these elements combined create an interaction of association that each person can relate to. For this reason, skilled designers apply each of these elements efficiently by playing into the viewer’s psychology to infer specific characteristics of a brand.
3. It Impacts Our Emotional Wellbeing
Visual content affects our brains before our cognitive and rational processes weigh in. Elements like grouping, color, and size all affect emotional responses. And these responses trigger snap judgments like, ‘I like this’.
For years, psychologists’ research has shown that color significantly impacts human emotions. The meaning of a color can be subjective based on factors like personal preference or culture. However, some colors share a universal meaning.
For example, color wheels classify purple, green and blue as cool tones, while red, orange, and yellow are warm tones.
4. Enhances User Experience
Have you ever bounced from a website because it looked so outdated? Or didn’t complete a purchase because you couldn’t immediately find how to navigate it? Custom graphical elements help enhance website components and boost usability.
Also, users get aesthetic pleasure from viewing stylish and harmonic composition. And better user experience results in higher conversions, higher visibility, effective communication, and enhance credibility benefits.
5. Skills Can’t Be Replaced By Machines
Machine learning and artificial intelligence is maturing at a fast pace. As such, many industries are concerned that these new technologies will make their job positions obsolete. But despite these welcoming advances in technology, we believe that artistic and creative jobs are not under a similar threat. Why?
Have you seen a painting that was completely made by by artificial consciousness? Despite applying all the correct mathematical principles, machines don’t understand what truly looks good to the human eye. And this is because we are subjective creatures.
Consequently, graphic design requires human-led ideas and intelligence to respond to tastes and trends that we dictate. While training for these new technologies is a great idea, the human eye for design is a gift that cannot be replicated.
6. Society Is Built On Visual Communication
Influence can take many forms with graphic design. In fact, mainstream media regularly uses graphic design to sway people’s opinion. From logos to books to advertisements to websites, cultural and propaganda identity is reaffirmed using graphic design everywhere.
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